Privacy policy

1. Overview of data protection

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data are any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. The operator’s contact details can be found in the section “Information about the responsible party” in this privacy policy.

How do we collect your data?

On the one hand, your data is collected by you providing it to us. This can be, for example, data that you enter into a contact form. Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have a right of appeal to the competent supervisory authority. For this purpose and for further questions on the subject of data protection, you can contact us at any time.

Analysis tools and tools from third party providers

When you visit this website, your surfing behavior can be statistically evaluated. This is mostly done with so-called analysis programs. Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

IONOS

The provider is IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany (hereinafter referred to as “IONOS”). When you visit our website, IONOS collects various log files, including your IP address. Details can be found in the IONOS privacy policy: https://www.ionos.de/terms-gtc/terms-privacy. The use of IONOS is based on Art. 6 Para. 1 lit. f GDPR. We have a legitimate interest in the technically error-free presentation and optimization of our website. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG, provided that consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting). Consent can be revoked at any time.

Data processing agreement

We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract that ensures that this processes the personal data of our website visitors only on our instructions and in compliance with the GDPR.

Cloudflare

We use the service “Cloudflare”. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (“Cloudflare”). Cloudflare offers a worldwide distributed content delivery network with DNS. This allows Cloudflare to route the information transfer between your browser and our website through Cloudflare’s network, analyze and act as a filter between our servers and potentially malicious traffic from the internet. Cloudflare may also use cookies or other technologies to recognize internet users, which are used solely for the purposes described here. The use of Cloudflare is based on our legitimate interest in providing our website in a technically error-free and secure manner (Art. 6(1)(f) GDPR). The data transfer to the USA is based on the standard contractual clauses of the European Commission. For more information, please refer to: https://www.cloudflare.com/privacypolicy/. For more information on security and data protection at Cloudflare, please visit: https://www.cloudflare.com/privacypolicy/.

Data processing agreement

We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract that ensures that this processes the personal data of our website visitors only on our instructions and in compliance with the GDPR.

3. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy. If you use this website, various personal data will be collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Information about the responsible party

The responsible party for data processing on this website is: Nico Ledergerber Bertha-von-Suttner-Str. 56 58636 Iserlohn Germany Telephone: 01772311406 Email: in**@na**********.com The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage period

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial retention periods); in the latter case, the deletion will take place after these reasons cease to apply.

General information on data processing

If you have given your consent, we will process your personal data for the purposes stated in the consent declaration (Art. 6(1)(a) GDPR). You can revoke your consent at any time. This also applies to the revocation of declarations of consent given to us before the GDPR came into effect, i.e. before 25 May 2018. Please note that the revocation will only take effect in the future. Processing that took place before the revocation is not affected. Insofar as we base the processing of your personal data on the balancing of interests, you may object to the processing. This is the case if processing is not necessary, in particular, for the performance of a contract with you, which is described by us in the following description of the functions. When exercising such an objection, we request that you explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either stop or adjust data processing or point out to you our compelling legitimate reasons on the basis of which we will continue processing. Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us about your objection to advertising using the contact details provided.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PROCESSING IS FOR THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21(1) GDPR). IF YOUR PERSONAL DATA ARE PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSES OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right of appeal to the competent supervisory authority

In the event of violations of the GDPR, the data subject has the right to lodge a complaint with a supervisory authority, in particular in the member state of his or her habitual residence, place of work or the place of the alleged violation. The right of appeal is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another data controller, this will only be done to the extent technically feasible.

Information, deletion and correction

Within the framework of the applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correct or delete this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data happened/happens unlawfully, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need them to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have filed an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data – apart from being stored – may only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest to the Union or a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to promotional emails

We hereby object to the use of contact data published within the scope of the imprint obligation for the transmission of advertising and information material not expressly requested. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

4. Data collection on this website

Cookies

Our website uses so-called cookies. Cookies are small data packets that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain on your device until you delete them yourself or until your web browser automatically deletes them. Partly, cookies from third-party companies may be stored on your device when you enter our site (third-party cookies). These enable us or you to use certain services of the respective third-party company (e.g. cookies for processing payment services). Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to analyze user behavior or display advertising. Cookies that are necessary for the smooth operation of the websites functions, for example for the purpose of shopping basket functions, the display of videos or support in terms of user decision-making when answering questions posed, are stored on the basis of Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the error-free and optimized provision of his services. So far as storage of other cookies (e.g. cookies for the analysis of your surfing behavior) is concerned, these are treated separately in this privacy policy. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for specific cases or generally exclude them and activate the automatic deletion of cookies upon closing the browser. If cookies are deactivated, the functionality of this website may be restricted. Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the scope of this privacy policy and, if necessary, request consent.

Consent with Usercentrics

This website uses the consent technology of Usercentrics to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, website: https://usercentrics.com/ (hereinafter “Usercentrics”). When you enter our website, the following personal data is transmitted to Usercentrics:

• Your consent(s) or the revocation of your consent(s)
• Your IP address
• Information about your browser
• Information about your device
• Time of your visit to the website

Usercentrics also stores a cookie in your browser in order to be able to assign the granted consents or their revocation. The data collected in this way is stored until you ask us to delete it, delete the Usercentrics cookie yourself or the purpose for storing the data no longer applies. Mandatory legal retention periods remain unaffected. The use of Usercentrics is based on our legitimate interest in obtaining the legally required consents for the use of certain technologies and the verifiability of these consents (Art. 6 para. 1 lit. c GDPR).

Data processing agreement

We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract that ensures that this processes the personal data of our website visitors only on our instructions and in compliance with the GDPR.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored for the purpose of processing the inquiry and for the event of follow-up questions. We will not share this information without your consent. The processing of this data is based on Art. 6(1)(b) GDPR if your inquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested. The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage or the purpose for its storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiries by email, telephone, or fax

If you contact us by email, telephone, or fax, your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not share this information without your consent. The processing of this data is based on Art. 6(1)(b) GDPR if your inquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6(1)(a) GDPR) and/or on our legitimate interests (Art. 6(1)(f) GDPR), as we have a legitimate interest in the effective processing of inquiries addressed to us. The data sent to us by you via contact inquiries remains with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g. after the processing of your request has been completed). Mandatory statutory provisions, in particular statutory retention periods, remain unaffected.

Communication via WhatsApp

We use the instant messaging service WhatsApp for communication with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the content of the communication. However, WhatsApp does have access to metadata that arises in the course of the communication process (e.g. sender, recipient, and time). We also note that, according to its own statements, WhatsApp shares personal data of its users with Meta, its US-based parent company. Further details on data processing can be found in WhatsApp’s privacy policy: https://www.whatsapp.com/legal/#privacy-policy. The use of WhatsApp is based on our legitimate interest in fast and effective communication with customers, interested parties, and other business and contractual partners (Art. 6(1)(f) GDPR). If appropriate consent has been requested, data processing will be carried out exclusively on the basis of the consent; consent can be revoked at any time with effect for the future. The communication content exchanged between us and via WhatsApp will remain with us until you request deletion, revoke your consent to storage, or until the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions, in particular retention periods, remain unaffected. We use WhatsApp in the “WhatsApp Business” version. The data transfer to the USA is based on the standard contract clauses of the EU Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum. We have concluded a contract for order processing (AVV) with the above-mentioned provider.

Calendly

On our website, you have the opportunity to schedule appointments with us. We use the tool “Calendly” for appointment booking. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter “Calendly”). For the purpose of scheduling appointments, you enter the requested data and desired date into the designated form. The entered data is used for planning, conducting, and possibly follow-up of the appointment. The appointment data is stored for us on the servers of Calendly, whose privacy policy you can view here: https://calendly.com/pages/privacy. The data you enter will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies. Mandatory legal provisions – in particular retention periods – remain unaffected. The legal basis for data processing is Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in a straightforward appointment scheduling process with interested parties and customers. If consent has been requested, processing is carried out exclusively based on Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, provided that the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) in the sense of the TTDSG. The consent can be revoked at any time. The data transfer to the USA is based on the standard contract clauses of the EU Commission. Details can be found here: https://calendly.com/pages/dpa.

Order Processing

We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a data protection-mandated contract that ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Comment Function on this Website

For the comment function on this page, not only your comment but also information about the time the comment was created, your email address, and, if you do not post anonymously, the username you have chosen will be stored.

Subscribe to Comments

As a user of this site, you can subscribe to comments after registering. You will receive a confirmation email to check whether you are the owner of the provided email address. You can unsubscribe from this function at any time via a link in the info emails. In this case, the data entered in the context of subscribing to comments will be deleted; however, if you have transmitted this data to us for other purposes and at another location (e.g., newsletter subscription), this data will remain with us.

Storage Duration of Comments

The comments and the associated data are stored and remain on this website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g., offensive comments).

Legal Basis

The storage of comments is based on your consent (Art. 6 (1) lit. a GDPR). You can revoke any consent you have given at any time. For this purpose, an informal notification by email to us is sufficient. The legality of the data processing operations already carried out remains unaffected by the revocation.

5. Social Media

eRecht24 Safe Sharing Tool

The contents on this website can be shared in social networks such as Facebook, Twitter & Co in a data protection-compliant manner. This site uses the eRecht24 Safe Sharing Tool for this purpose. This tool establishes direct contact between the networks and users only when the user actively clicks on one of these buttons. Clicking on the button constitutes consent within the meaning of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. This consent can be revoked at any time with effect for the future. This tool does not automatically transfer user data to the operators of these platforms. If the user is registered with one of the social networks, an information window appears when using the social media elements of Facebook, Twitter & Co in which the user can confirm the text before submitting it. Our users can share the content of this page on social networks in a data protection-compliant manner without creating complete surf profiles by the operators of the networks. The use of the service is for the purpose of obtaining the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 (1) lit. c GDPR.

6. Analytics and Advertising

Google Tag Manager

We use Google Tag Manager. Provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies into our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. However, it may collect your IP address, which can also be transmitted to Google’s parent company in the United States. The use of Google Tag Manager is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on its website. If consent has been requested, processing is carried out exclusively based on Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, provided that the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) in the sense of the TTDSG. The consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. Provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on the website, operating systems used, and origin of the user. This data is summarized in a user ID and assigned to the respective device of the website visitor. Furthermore, we can record mouse and scroll movements and clicks as well as use various modeling approaches and machine learning technologies for data analysis with Google Analytics. Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there. The use of this service is based on your consent (Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG). The consent can be revoked at any time. Data transfer to the USA is based on the standard contract clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en. More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, YouTube history, and demographic data (visitor data). This data can be used by Google to display personalized advertising. If you have a Google account, the visitor data from Google Signals is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

Order Processing

We have entered into an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display ads in the Google search engine or on third-party websites when the user enters certain keywords in Google (keyword targeting). Targeted ads can also be displayed based on user data available at Google (e.g., location data and interests) (audience targeting). As the website operator, we can quantitatively evaluate this data by analyzing, for example, which keywords led to our ads being displayed and how many ads led to corresponding clicks. The use of this service is based on your consent (Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG). The consent can be revoked at any time. Data transfer to the USA is based on the standard contract clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of Google Conversion Tracking, Google and we can recognize if the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked or which products were viewed or purchased most frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and which actions they performed. We do not receive any information that personally identifies users. Google itself uses cookies or similar recognition technologies to identify people. The use of this service is based on your consent (Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG). The consent can be revoked at any time. More information on Google Conversion Tracking can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=en.

Google DoubleClick

This website uses features of Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland, (“DoubleClick”). DoubleClick is used to display interest-based advertising to you throughout the Google ad network. The ads can be targeted based on specific search terms entered by the user on Google (keyword targeting). In addition, targeted ads can be displayed based on data about users available to Google (e.g., location data and interests) (audience targeting). As the website operator, we can use DoubleClick to analyze user behavior, such as which ads led to clicks or conversions. The use of this service is based on your consent (Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG). The consent can be revoked at any time. Further information on how to opt-out of the display of Google ads can be found here: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Facebook Pixel

This website uses Facebook Pixel for conversion tracking. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data is also transferred to the USA and other third countries. With the help of Facebook Pixel, it is possible to track the actions of users after they have been redirected to the website of the provider by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes and optimize future advertising campaigns. The data collected is anonymous to us as the operator of this website and we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook’s Data Usage Policy. This allows Facebook to display ads on Facebook pages as well as outside of Facebook. As the website operator, we have no influence on this use of the data. The use of this service is based on your consent (Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG). The consent can be revoked at any time. The data transfer to the USA is based on the standard contract clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. Insofar as personal data is collected with the help of the Facebook Pixel tool on our website and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for a privacy-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. Data subjects’ rights (e.g., requests for information) regarding the data processed by Facebook can be asserted directly against Facebook. If data subjects assert their rights against us, we are obliged to forward them to Facebook. Further information on privacy protection at Facebook can be found in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/. You can also deactivate the remarketing function “Custom Audiences” in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can disable Facebook’s usage-based advertising on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

Facebook Conversion API

We have implemented Facebook Conversion API on this website. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data is also transferred to the USA and other third countries. Facebook Conversion API enables us to track the interactions of website visitors with our website and forward them to Facebook to improve advertising performance on Facebook. For this purpose, the time of access, the accessed website, your IP address and user agent, as well as possibly other specific data (e.g., purchased products, shopping cart value, and currency) are recorded. A complete overview of the data that can be recorded can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters. The use of this service is based on your consent (Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG). The consent can be revoked at any time. Insofar as personal data is collected with the help of the Facebook Conversion API tool on our website and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for a privacy-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. Data subjects’ rights (e.g., requests for information) regarding the data processed by Facebook can be asserted directly against Facebook. If data subjects assert their rights against us, we are obliged to forward them to Facebook. The data transfer to the USA is based on the standard contract clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. Further information on privacy protection at Facebook can be found in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.

Order Processing

We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a data protection-mandated contract that ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. When you visit or use our websites and apps, use our free or paid offers, transmit data to us, or interact with our company’s Facebook content, we collect and process your personal data in this process. If you give us consent to the use of Facebook Custom Audiences, we will transmit this data to Facebook, which can display targeted advertisements to you. In addition, target groups can be defined with your data (lookalike audiences). Facebook processes this data as our order processor. Details can be found in Facebook’s terms of use: https://www.facebook.com/legal/terms/customaudience. The use of this service is based on your consent (Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG). The consent can be revoked at any time. The data transfer to the USA is based on the standard contract clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

LinkedIn Insight Tag

This website uses the Insight Tag from LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data Processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyze, among other things, the professional details (e.g., career level, company size, country, location, industry, and job title) of our website visitors and better align our site with the respective target groups. Furthermore, we can measure with the help of LinkedIn Insight Tags whether visitors to our websites make a purchase or take other actions (conversion measurement). The conversion measurement can also be done across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting function, which allows us to display targeted advertising to visitors to our website outside the website, although, according to LinkedIn, no identification of the advertising recipient takes place. LinkedIn also collects so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days. The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for its own advertising purposes. Details can be found in LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal Basis

If consent has been obtained, the use of the above-mentioned service is based exclusively on Art. 6 (1) lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 (1) lit. f GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

6. Social Media

LinkedIn

This website uses the LinkedIn Insight Tag provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

The LinkedIn Insight Tag allows us to collect data about visits to our website, including the URL, referrer, IP address, device and browser characteristics, timestamp, and page views. This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share personal data with us, it only provides aggregated reports about the website audience and ad performance.

The LinkedIn Insight Tag is used for website analytics, remarketing, and targeted advertising. It enables us to show personalized advertisements to LinkedIn members who have previously visited our website when they are on LinkedIn. It also allows us to analyze the performance of our ads and understand the effectiveness of our website.

The use of the LinkedIn Insight Tag is based on your consent (Article 6(1)(a) GDPR). You can withdraw your consent at any time by adjusting your advertising preferences on LinkedIn.

LinkedIn is an EU-US Privacy Shield certified company and is committed to protecting your data and complying with applicable data protection laws. For more information, please see LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy.

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. For more information, please see https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Opt-out of LinkedIn Insight Tag

You can opt out of LinkedIn’s analysis of your usage behavior and targeted advertising by following this link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from associating collected data with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Data Processing Agreement

We have entered into a data processing agreement (DPA) to use the above-mentioned service. This is a legally required contract that ensures that the service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Pinterest Tag

This website uses the Pinterest Tag provided by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

The Pinterest Tag is used to track specific actions you take on our website. The data can be used to show you targeted ads on our website or on other sites within the Pinterest Tag advertising network.

The Pinterest Tag collects a tag ID, your location, and the referrer URL. It can also collect action-specific data such as order value, order quantity, order number, category of purchased items, and video views.

The Pinterest Tag uses technologies that allow cross-website recognition of users for analyzing user behavior (e.g., cookies or device fingerprinting).

The use of the Pinterest Tag is based on your consent (Article 6(1)(a) GDPR and Section 25 German Telemedia Act). You can withdraw your consent at any time. If consent is not given, the use of this service is based on our legitimate interest (Article 6(1)(f) GDPR) in effective marketing measures.

Pinterest is a global company, so data transfer to the USA may occur. This data transfer is based on the European Commission’s Standard Contractual Clauses. For more information, please see Pinterest’s privacy policy at https://policy.pinterest.com/en/privacy-policy.

For more information about the Pinterest Tag, please see https://help.pinterest.com/en/business/article/track-conversions-with-pinterest-tag.

Data Processing Agreement

We have entered into a data processing agreement (DPA) to use the above-mentioned service. This is a legally required contract that ensures that the service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

7. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on this website, we will need your email address and information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use newsletter service providers to handle the newsletter, which are described below.

Mailchimp

This website uses the services of Mailchimp for sending newsletters. Provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

Mailchimp is a service that can be used to organize and analyze the sending of newsletters. When you enter data for the purpose of subscribing to the newsletter (e.g. email address), it will be stored on Mailchimp servers in the USA.

With the help of Mailchimp, we can analyze the performance of our newsletter campaigns. When you open an email sent with Mailchimp, a file included in the email (a so-called web beacon) connects to Mailchimp’s servers in the USA. This way, it can be determined whether a newsletter message has been opened and which links have been clicked on. In addition, technical information such as the time of retrieval, IP address, browser type and operating system is recorded. This information cannot be assigned to the respective newsletter recipient and is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of recipients.

If you do not want Mailchimp to analyze your usage behavior, you must unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter message.

Data processing is based on your consent (Article 6(1)(a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter or the newsletter service provider and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data that was stored by us for other purposes remains unaffected.

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. For more information, please see https://mailchimp.com/eu-us-data-transfer-statement/ and https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist is used only for this purpose and not merged with other data. This serves both your interest and our interest in compliance with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6(1)(f) GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

For more details, see the Mailchimp privacy policy at https://mailchimp.com/legal/terms/.

Data Processing Agreement

We have entered into a data processing agreement (DPA) to use the above-mentioned service. This is a legally required contract that ensures that the service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

8. Plugins and tools

Vimeo without tracking (Do-Not-Track)

This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address, but we have configured Vimeo in a way that it does not track your user activities and does not set any cookies.

The use of Vimeo is in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, the processing is based exclusively on Article 6(1)(a) GDPR; the consent can be revoked at any time.

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses and, according to Vimeo, on “legitimate business interests”. For more information, please see the Vimeo privacy policy at https://vimeo.com/privacy.

For more information on Vimeo’s handling of user data, please see the Vimeo privacy policy at https://vimeo.com/privacy.

Google Fonts (locally hosted)

This site uses so-called Google Fonts for consistent font representation. The Google Fonts are installed locally. A connection to Google’s servers does not take place.

For more information about Google Fonts, please visit https://developers.google.com/fonts/faq and Google’s privacy policy: https://policies.google.com/privacy?hl=en.

Font Awesome (locally hosted)

This site uses Font Awesome for consistent font representation. Font Awesome is locally installed. A connection to Fonticons, Inc.’s servers does not take place.

For more information about Font Awesome, please see the Font Awesome privacy policy at https://fontawesome.com/privacy.

iThemes Security

We have integrated iThemes Security into this website. The provider is iThemes Media LLC, 1720 South Kelly Avenue Edmond, OK 73013, USA (hereinafter “iThemes Security”).

iThemes Security serves to protect our website from unauthorized access or malicious cyber attacks. For this purpose, iThemes Security collects, among other things, your IP address, time and source of login attempts, and log data (e.g., the browser used). iThemes Security is installed locally on our servers.

iThemes Security transmits IP addresses of recurring attackers to a central database of iThemes in the USA (Network Brute Force Protection) to prevent such attacks in the future.

The use of iThemes Security is based on our legitimate interest (Article 6(1)(f) GDPR) in effective website protection. If consent has been requested, the processing is based exclusively on Article 6(1)(a) GDPR and Section 25(1) German Telemedia Act, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting). The consent can be revoked at any time.

Zapier

We have integrated Zapier into this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter “Zapier”).

Zapier allows us to connect and synchronize various functionalities, databases, and tools with our website. This enables us, for example, to automatically distribute content we publish on our website to our social media channels or export content from marketing and analytics tools. Depending on the functionality, Zapier may also collect various personal data.

The use of Zapier is based on our legitimate interest (Article 6(1)(f) GDPR) in efficient integration of the tools we use. If consent has been requested, the processing is based exclusively on Article 6(1)(a) GDPR and Section 25(1) German Telemedia Act, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting). The consent can be revoked at any time.

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. For more information, please see https://zapier.com/tos.

Data Processing Agreement

We have entered into a data processing agreement (DPA) to use the above-mentioned service. This is a legally required contract that ensures that the service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

9. Audio and video conferences

Data processing

We use various online conference tools to communicate with our clients. The tools we use are listed below. When you communicate with us via video or audio conference via the Internet, your personal data is collected and processed by us and the provider of the respective conference tool.

The conference tools collect all data that you provide/access to use the tools (email address and/or your phone number). The conference tools also process the duration of the conference, start and end (time) of participation in the conference, number of participants, and other “context information” related to the communication process (metadata).

In addition, the provider of the conference tool processes all technical data required to process the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, type of camera, microphone, or loudspeaker, and the type of connection.

If you exchange content within the tool, upload or otherwise make it available, it will also be stored on the servers of the tool provider. Such content includes, but is not limited to, cloud recordings, chat/ instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared while using the service.

Please note that we do not have complete influence on the data processing procedures of the used tools. Our possibilities are largely determined by the provider of the conference tool. For further information on data processing by the conference tools, please refer to the privacy statements of the respective tools used, which we have listed below this text.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Article 6(1)(b) GDPR). Furthermore, the use of the tools serves to simplify and accelerate communication with us or our company (legitimate interest within the meaning of Article 6(1)(f) GDPR). If consent has been requested, the processing is based exclusively on Article 6(1)(a) GDPR; the consent can be revoked at any time.

Retention period

The data collected directly by us via the video and conference tools will be deleted from our systems as soon as you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal retention periods remain unaffected.

For details on the storage period of your data collected by the conference tools, please refer to the privacy policies of the respective tools used.

Conference tools used

Zoom

We use Zoom. The provider of this service is Zoom Communications Inc., San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. For details on data processing, please refer to Zoom’s privacy policy: https://zoom.us/de-de/privacy.html.

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. For more information, please see https://zoom.us/de-de/privacy.html.

Data Processing Agreement

We have entered into a data processing agreement (DPA) to use the above-mentioned service. This is a legally required contract that ensures that the service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

10. Our own services

Google Drive

We have integrated Google Drive into this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Drive allows us to integrate an upload area on our website where you can upload content. When you upload content, it is stored on Google Drive servers. When you enter our website, a connection to Google Drive is also established so that Google Drive can determine that you have visited our website.

The use of Google Drive is based on our legitimate interest (Article 6(1)(f) GDPR) in a reliable upload area on our website. If consent has been requested, the processing is based exclusively on Article 6(1)(a) GDPR; the consent can be revoked at any time.

Data Processing Agreement

We have entered into a data processing agreement (DPA) to use the above-mentioned service. This is a legally required contract that ensures that the service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.